Hogla soap is a vintage brand established during the independence era with over 60 years of market presence. We as an agency got the opportunity to work with such a well-known brand in rural parts of Bengal and widely acceptable.
Our challenge is to keep the vintage essence of this brand and play with the current market aiming to reach a wider range of customers and new generations. We are managing this brand with a mix of traditional, digital, and on-ground engagement to garner more brand value and re-call.
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