Femcare Sanitary Napkin is a mid-level regional brand mostly known and consumed in rural & suburban markets. We as a team worked together for its rebranding project, aiming for a better brand positioning and consumer connect.

Concept & Content is the key in this project to reach more end-users and channel partners in a different way, unlike other giant competitors’ brands available in the same market. Our approach is minimal, sophisticated, and story-driven branding for this assignment helping this brand to stand out in the crowd with a cost-friendly budget.