Vesco Cycles is a national cycle brand having a range of junior bikes and MTBs primarily focusing on the B2B business. We as a creative agency worked for this brand to help them achieve new brand positioning and look and feel. It is an exciting journey for us while working with this growing brand with a lot of challenges and opportunities. We are also presently managing their digital brand communication and working on their brand awareness campaign covering B2B and exploring end-user consumers simultaneously.