Myndroot partnered with Unirox Cycle, an established international bicycle brand with a strong presence across Europe, Asia, and Southeast Asia, to undertake a comprehensive Brand Overhaul and Repositioning exercise. The objective was to modernise the brand while aligning it with evolving global market expectations and consumer preferences.

Our scope included refining the Logo, Brand Colours, Patterns, and overall Corporate and Digital communication to create a more cohesive and contemporary identity. We also developed a compelling brand narrative, UI/UX design, and a strategic marketing framework. This integrated approach helped enhance brand perception, streamline communication, and position Unirox as a more dynamic and globally relevant cycling brand.