Myndroot collaborated with Vesco Cycles, a national bicycle brand known for its range of junior bikes and MTBs, to drive a complete Brand overhaul and Repositioning. With a strong B2B focus, the challenge was to redefine the Brand’s Identity and communication to make it more contemporary, aspirational, and market-relevant while unlocking opportunities in the end-consumer segment.

Our scope included Brand Revamp & Repositioning, UI/UX design and development, Brand Narrative, and Marketing Strategy. We also manage their ongoing Digital communication and Brand awareness campaigns, targeting both B2B stakeholders and end users. This integrated approach has helped strengthen Vesco’s market presence, improve engagement, and build a scalable foundation for sustained brand growth.