Myndroot, a full-service Creative Agency, partnered with Gatim, a contemporary women’s apparel brand catering to youth and modern professionals, to build and reposition the brand from the ground up. Focused on Indo-western casuals, kurtis, leggings, and accessories, the brand was crafted to reflect effortless, everyday fashion with a strong, relatable identity.

Our scope covered end-to-end Brand creation, including Brand Strategy, Identity Design, and Brand Story development. We also executed photoshoots, Marketing collaterals, and Store branding guidelines to ensure a consistent offline presence. On the digital front, we led UI/UX design and Development, along with Content Creation and Performance-driven marketing, establishing Gatim as a fresh, engaging, and youth-focused fashion brand.