Excellence Rice is a very old and distribution-oriented brand, which produces rice and supply to Govt and limited dealers. As an agency, we had the privilege to consult with the brand and gave a new vision to the team and started working on the brand revamping and revitalising the existing brand value. We have designed 3 more packages such as Swarno Gold, Monojit Excellence and Rudrasekhar to gain more market share through different products and sub-brands. We are also managing the brand’s communication through social and digital media.