Avaani Rice is a newly formed brand under the Avaani Foods banner in Bihar. We, as a Brand Agency, had the opportunity to consult with the Brand owner and their marketing team and came up with the Brand Name, Design, Identity, Packaging, and Digital Profile.

It was a challenging but interesting assignment for the team. We did our brainstorming and came up with the concept that connects and belongs to the same land. We used the design pattern, colour schemes that can resonate with the culture, lifestyle and the people of Bihar.