About the Project
Brand Revamp & Positioning
Celebrating 25 Years with a Future-Ready Identity, Bhawani Group, a trusted name in Kolkata’s real estate landscape, marked its 25th year of inception — a milestone of legacy and growth. As Myndroot Creative Agency, we had the privilege to collaborate closely with their management on a critical journey: a full-fledged Brand Revamp & Repositioning assignment.
Client
Bhawani Group
Year
2025
Work Assignment
Brand Redesign, Strategy, Logo & Identity, UI/UX, Brand Film
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The Challenge:
Despite its strong foundation, Bhawani Group’s brand identity lacked cohesion across touchpoints. The visual language, tone, and presentation did not reflect the evolving vision of the house, nor did it align with today’s real estate consumer expectations.
Our Approach:
We began by consulting the core leadership to understand the brand’s DNA, values, and long-term vision. Through a deep-dive brand audit and competitive mapping, we identified the gaps and opportunities for strategic repositioning.
Deliverables:
Brand Logo, Identity Design, UI/UX, Brand Strategy & Launch Plan, Brand Film
Results:
The new Bhawani Group identity speaks of legacy, trust, and a progressive future. A brand that’s now not only consistent and presentable, but future-ready
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