How Every Brand Can Utilise Durga Puja as a Marketing Aid
Durga Puja, the grand festival that’s celebrated with unmatched fervour and enthusiasm all over Bengal and Kolkata, provides a unique opportunity for brands to connect with their audience in a meaningful way. As a renowned brand agency in Kolkata, we understand the significance of this event with respect to advertising and the potential it holds for businesses.
Let’s explore how every brand, whether it’s a well-established corporation or a budding startup, can harness the power of Durga Puja as a marketing aid while strategising performance marketing strategies.
Why Durga Puja is important for Brands?
Durga Puja is not just a festival; it’s an emotion for Bengalis and a significant cultural event for many others across India. Brands have recognised the power of this festival to connect with their audience emotionally and have successfully launched memorable campaigns that celebrate the essence of Durga Puja. Successful Durga Puja brand campaigns often incorporate elements like storytelling, love, courage, belongingness, and hope. By tapping into these emotions, brands can create a lasting impact on their audience and promote their products or services effectively.
How Brands can leverage Durga Puja for Marketing?
Here are some ways in which brands can utilise Durga Puja as a marketing aid:
Launch Festive Campaigns: Brands can launch festive campaigns that celebrate the spirit of Durga Puja. These campaigns can incorporate elements like storytelling, love, courage, belongingness, and hope to connect with the audience emotionally. For example, Fortune Foods released its Durga Puja campaign as part of its yearly ‘Pet Pujo’ series. It highlights the love of food and the essence of celebration through the eyes of a person reuniting with friends and family after being separated from them for two years.
Collaborate with Influencers: Brands can collaborate with prominent influencers who can help convey the essence of this prestigious occasion. Influencers can help promote the brand and contribute to the festive spirit. For example, Pantaloons collaborated with influencers to launch its Durga Puja campaign.
Create Festive Content: Brands can create festive content that celebrates the spirit of Durga Puja. This content can be in the form of videos, images, or blog posts. For example, Asian Paints launched a video campaign that celebrates the essence of Durga Puja.
Organise Events: Brands can organize events that celebrate the spirit of Durga Puja. These events can be in the form of cultural programs, food festivals, or art exhibitions. For example, Croma organized a Durga Puja event that showcased the latest gadgets and technology.
As a brand, aligning with the spirit of the festival can be a game-changer. Whether you’re a well-established corporation or a budding startup, by collaborating with a creative agency, and incorporating performance marketing, every brand can utilise Durga Puja as a potent marketing aid to build strong connections with your audience and leave an indelible mark on their hearts. Make your brand a part of this vibrant celebration, and reap the rewards of a truly authentic and impactful marketing strategy.
