With Dadaji Brand, we had an unique challenge. The Brand had lost traction in the market owing to a dipping Brand Perception by the store owners, arising out of dated look of the products and the Brand as a whole.
The logo was redesigned in way to capture the vintage look and bring back the retro feel, creating a perceived vintage value and trust. The labelling was redone with pop colors and bring a touch of kitsch. This contrast of design created a wonderful visual appeal.
The product range has been overhauled, repackaged and is doing better than ever before today.