Apart from these global issues, Govt. of India has also come up to help the industry such as 1.7Lakh Crore ($23 billion) for the unorganised sector especially for the daily wage earners, farmers, labors, and low-income households, RBI has already taken 3months EMI moratorium, further the Govt. is going to announce a separate package for SME sector soon.
Despite all the difficulties, I’m sure the Indian economy will bounce back and bounce back hard due to political, physiological, habitual and economic reasons. Assessing the situation, we have divided the business sectors into 3differnt segments such as:
1. Fast Moving Sectors:
Demand for basic items such as agriculture, FMCG, pharmaceutical, healthcare will have a bright future ahead, as domestic and international consumption will rise exponentially which will create a huge opportunity for export too. Apart from that beauty, saloon and fitness business will get an immediate push soon after the lockdown gets over. People will defiantly come out for makeover and fitness.
2. Slow Moving Sectors:
Infrastructure, FMCD, Automobile, Fashion, Real Estate, Financial Services, IT, Media & Advertising are considered to be a slow-moving sector but will defiantly rise along with the increasing disposable income slowly. We may likely see a lot of sales and marketing offers to clear the unsold stock, which will also push the consumption. We expect most lifestyle brands consumed or purchased by mainly the middle class will take more hit as compared to high-end and low-end brands. So we advise those brands and products should come up with value buying deals without compromising their quality and brand value. Its time to focus on the sales nos.
3. Most Impacted Sectors:
Travel, Aviation, Hospitality, Employment, Jewellery and any high value items to be considered as the most impacted segment and will take some time to revive. But compared to other countries we have a better positioning. As rightly our Govt. declared the countrywide Lockdown very early and still controlling the no of infected cases, which may actually give a message to other nations that India is still a safer country compare to western countries. Our Travel industry & hospitality business still have a better future ahead with unexplored or less known destinations, along with clean and hygienic ambiance as the domestic traveling will rise soon after the lockdown. Now employment and Jewellery will be in a challenging situation but still have a solution. This is the time job seekers can study online and improve their skills to be considered as a multi-role person instead of just a specialized candidate and can shift industry if the situation arises. The jewellery and high-value products should also work for value buying and easy EMI payment option.